IMBB: An Inspirational Journey

IMBB An Inspirational Journey

IMBB aka Indian Makeup and Beauty Blog- The Beauty Blog of Rati Tehri Singh.

Now I’m sure you all must know who Rati is, if not by the sound of her name than by the name of her blog IMBB!

Rati Tehri Singh, the co-founder of IMBB started this blog alongwith her husband Sanjeev Singh back in 2009 to share her love for cosmetics as there were not much blogs back then for the Indian community that means no review on Indian products which is what made her think to start her own blog where she could help girls like her looking for suggestions online (I still remember how her posts used to be back then, not that I used to read her blog then but read her first few posts when I discovered the archives tab ). Rati is the face of the IMBB while the man behind this outgrowing community is Sanjeev. He is the one who handles all the technical work related to IMBB and has a team force of editor (Shikha Sharma), chief editor (Jomol James) and almost 700 writers (now, that must be some big community)!

You can find product reviews, diy posts, outfit posts, skin care articles on IMBB. For product review, they have almost everything covered, from latest launch to even products available outside India, you name it, they have it!

Writers provide a detailed review along with minimum 3 pictures of the product being reviewed making it easier for us to plan whether or not to purchase the product (though I wish that all pics were of good quality and not clicked randomly to give us a better picture of the scene). While I feel many writers put in a lot of effort to make their pics interesting but some just clicks the pics randomly to where they are, this is the only thing I think IMBB needs to work on).

Rati is really a big inspiration for all makeup enthusiast, those with a new blog or planning to start a beauty blog have been encouraged from Rati at some point or the other. Her fashion sense, makeup sense and to where she has reached by blogging is really commendable and this is what inspires every new blogger or the other to start their own beauty blog. I feel her makeup skills have gone really high, she experiments a lot with makeup and has really gone to that bold level where re-creating her looks seem a lil tough for girls new to makeup but her step by step tutorial makes it easy to re-create them.

There’s also a fashion and travel blog run by her by the name Faux Pas which showcase her outfits, travel destinations where both Rati and Sanjeev travel all around the world and shoot some of the best pics of the location and of her outfits. The pics feel au so natural and lively that you feel as if you’ve also been travelling with them and if not then they definitely inspire to travel to a certain place like I have so many places in mind where I would like to travel which I have noted down from their trips.

IMBB’s beauty journey is an inspiration for us which never fails to impress us with their articles on beauty and makeup :)

10 Comments on IMBB: An Inspirational Journey

  1. Arshita
    July 28, 2015 at 7:39 pm (2 years ago)

    I agree! I absolutely love the website and follow it very religiously! Great works by Rati and her team.

  2. nausheen
    July 29, 2015 at 12:48 am (2 years ago)

    IMBB inspired me too and brought me in the world of makeup and sin care :)

  3. Nishu
    July 29, 2015 at 3:38 am (2 years ago)

    Great Post Arzoo! I agree about bad picture quality in some reviews but overall its a great resourceful website. Rati’s makeup and dressing has been getting better by each day! So much inspiration!

  4. renji
    July 29, 2015 at 5:12 am (2 years ago)

    Great Post!! IMBB is one of the very first blog i started reading..And I was also part of their writing team before starting my own blog…. Rati of IMBB has always been a style icon in my mind ever since I started in this blogging world…Especially, the Faux Pas , I am regular reader of all the travel posts and I really like product reviews from Rati & Neha and few other writers as well :)

  5. Khushi
    July 29, 2015 at 10:06 am (2 years ago)

    There is not a single day when i havent checked IMBB. It has always been inspiring n Rati is an epitome of beauty n fashion.

  6. snigdha
    July 30, 2015 at 5:07 pm (2 years ago)

    IMBB is the first blog through which i came to know the existence of blogging.. I love all travel posts and pictures of rati… I love love neha’s pout pics… they cover each and everything at their blog… I was a writer as well at IMBB…

  7. Hetal
    July 30, 2015 at 5:08 pm (2 years ago)

    Great Post :) IMBB is the first Indian blog which I started reading and I still remember days in 2009 when I used to read IMBB in my Lunch time at office. The couple is an inspiration for sure :)

  8. swati
    September 4, 2015 at 10:26 pm (2 years ago)

    loved this article of yours….I used to write for IMBB till last year and I got to learn so much about writing and makeup from them……Thanks to IMBB for encouraging people and for giving them platform to express their views….I am a huge fan of both Rati and Sanjeev ji…..they are truly a super couple….

  9. anubhuti
    October 4, 2015 at 11:22 pm (2 years ago)

    I love her blog and the effort which they have put into ut..but for past few months i feel that there post quality is deteriorating and the picture quality of few posts are not upto the mark and they need to work on it…Faux pas is amazing and Rati is very natural :)

  10. hira khan
    February 19, 2016 at 10:28 pm (2 years ago)

    I love imbb you can say that I check their website regularly and I love you rati….


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