If you’re marketing a new cosmetics product, the packaging is always a big factor to think about. Not only do you need to come up with packaging that makes the product stand out from the crowd and attract your customers, but it’s important to ensure that it is in line with modern expectations when it comes to being eco-friendly and kinder to the planet. Plastic cosmetic packaging may have been used for many years, but it is quickly going out of fashion as people prefer to purchase from brands that are taking an environmentally friendly stand. Here are some of the main reasons to use eco-friendly packaging for your cosmetics products.
Improve Brand Image:
Along with reducing the damage that your business does to the environment, one of the main reasons to consider making the switch to an eco-friendlier option for product packaging is that it can help to improve your brand image and reputation. Today’s customers are looking for eco-friendlier options and many will go out of their way to only shop with brands that take protecting the environment seriously and are using as little plastic as possible when it comes to packaging and other applications.
Reduce Your Carbon Footprint:
While plastic packaging for makeup products might be cheap and easy to get hold of, it can do tremendous damage to the environment and our health. If you want to make sure that your company is committed to reducing its carbon footprint and earn a reputation as a greener, eco-friendly brand that customers can trust to do the right thing by our planet, switching to eco-friendly packaging is the first step.
Reuse and Recycle:
Plastic packaging is typically single-use, meaning that it has to be thrown away after each use and a new one will need to be provided for each product. On the other hand, many types of eco-friendly cosmetic packaging is reusable or recyclable, allowing you to come up with more innovative ways for you and your customers to save money and be kinder to the planet. For example, customers could bring or send their packaging back for a refill at a cheaper price than purchasing the packaged product, or you could recycle paper packagingeasily.
Finally, while plastic might have set the standards for cosmetics packaging, newer eco-friendly packaging is typically ideal for makeup packaging design; it’s often easy to create designs on and can help you get your brand to where you want it to be. The packaging itself can often be a great backdrop for your logo and colors, creating a high-end feeling around your brand that you’d never get with plastic. Whether you’re looking to add that handmade touch to your products with paper packaging or want sturdier packaging that makes the entire product look and feel more expensive, eco-friendly is the way forwards.
Today, eco-friendly makeup packaging is in higher demand than ever, with customers looking to make choices that are kinder to the planet when purchasing the brands they use regularly.